Best Practices for Brand Communications in Times of Uncertainty

Weekly Webinar Series: Part 2

Thursday, March 26, 2020

1:00 PM - 2:00 PM CDT

Learn how to navigate the media during times of crisis.

Amid the constantly changing landscape of the COVID-19 pandemic, Cision is tapping into communications experts and thought leaders who, just like you, are navigating the changes and uncertainty that all of us are facing. Join us for the second part in our weekly webinar series featuring seasoned PR pros who share best practices for brand communications during the crisis.

Speakers and themes will vary week to week, but the overall theme will remain constant: what are the latest changes impacting PR and comms professionals and how should you shift your strategy to navigate the uncertainty effectively? Each webinar will offer new insights as the situation evolves, so whether you’ve attended a previous session or not, you’re welcome to join us and bring your questions for live Q&A!

This webinar will cover:
  • An analysis of the current media landscape surrounding COVID-19
  • Tips on how your brand should communicate during a crisis, including crafting your response
  • Answers to your biggest questions on handling the COVID-19 crisis
Register for the webinar by filling out the form.

Save Your Spot

Our featured speakers:
Aisha Fletcher
Director of Public Relations and Communications - Brinker International

Aisha leads public relations and communications for Brinker International, Inc. and its brands Chili’s® Grill & Bar and Maggiano’s Little Italy®. During her tenure with Brinker, Aisha has led the alignment of internal and external communications creating meaningful storytelling for Brinker. She also transformed the public relations function from reactive communications to proactive story telling that builds brand love and showcases personality. Aisha’s expertise includes internal communications, media relations, crisis/issues management, influencer relations and executive communications. Her secret sauce is her ability to build relationships coupled with a knack for understanding multiple viewpoints. This helps her think through the lens of her target audience and align stakeholders to reach a common goal regardless of the challenge. Prior to Brinker, Aisha was global public relations specialist at National Instruments, a B2B technology provider, responsible for tailoring PR plans to international markets. Aisha graduated with a bachelor’s of science in PR from the University of Texas at Austin and served on the board of the Public Relations Society of America Dallas chapter. In her free time, you’ll find her adventure traveling with her boyfriend (think tree houses and huts on the beach) and unwillingly doing house renovation projects.
John McCartney
Managing Director - Wise PR

With more than 20+ years of experience of leading traditional PR and social media campaigns for technology, advertising, marketing, media, entertainment, health, financial, and cannabis brands, John McCartney is a results-driven marketing communications executive with a stellar reputation and work ethic as one of the best PR professionals in the industry and someone you want to work with. John spent the last eight years working at Wise PR, an integrated marketing agency, rising from Director of Media Relations in the New York office to West Coast Managing Director, between San Francisco and Los Angeles. While he was in San Francisco, John immersed himself in the PR community by teaching a PR 101 class at General Assembly, serving as a PR mentor for several Silicon Valley tech accelerators, and also served on the PRSA San Francisco Chapter Board of Directors, most recently as President for the 300-member trade association of public relations professionals. John also serves as an advisor with Women Who Code, the global nonprofit dedicated to inspiring women to succeed in tech careers. John has garnered accolades from places like Business Insider for their annual PR 50 list of the Best PR Professionals in Tech to Hot Topics Top 100 list of the Best Tech PR Agency Executives in the World. John has also published his guest columns in outlets like the Bulldog Reporter, PR Daily, PR Newser.
Bill Zucker
Partner, Managing Director - Ketchum

Bill Zucker, a veteran of television journalism, leads Ketchum’s U.S food and agriculture industry team and is an expert in crisis communications. In his food sector role, Bill oversees the agency’s work with major food and agriculture brands and serves as an issues advisor to some of the top food and retail companies in North America. Bill has prepared media and reputation strategies for a variety of clients in the food, ingredients and agriculture space. Bill is a specialist in crisis management, handling issues including product liability, public accidents, food recalls, and class action litigation. Bill has led responses to high profile food and consumer product recalls of flour and pet food and has worked with scientists to explain complicated issues to the public ranging from animal health to toxicology. Bill was named PR News Crisis Communicator of the Year in 2005. During his 15-year career as a journalist, Bill worked as a producer, reporter and newsroom executive at five television stations and one radio station including WBBM-TV in Chicago and WABC-TV in New York, where he earned a regional Emmy for producing the documentary “Return to Vietnam.” Bill has used his news background to help media train hundreds of executives, scientists, farmers and chefs for high profile media interviews. A Milwaukee native, Bill graduated from the University of Wisconsin-Madison with a Bachelor of Arts degree in Political Science and Journalism. He lives in Illinois with his wife and two children.
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