Best Practices for Brand Communications in Times of Uncertainty

Weekly Webinar Series: Part 3

Thursday, April 2 2020

1:00 PM - 2:00 PM CDT

The Power of PR In Times of Crisis 

As a result of COVID-19, we are currently operating in a unique and difficult environment. Brands are repositioning their messaging and updating their strategies accordingly. Communicators have the expertise and tools to guide their company through this crisis. Now more than ever PR has an opportunity to prove its power and provide the C-Suite with strategic guidance.  

For week 4 of our series, join Cision and our panel of industry experts to explore best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

This webinar will cover:
  • How to speak in the language of the C-suite in times of crisis 
  • Best practices for managing brand communications in a volatile media environment
  • How to update your KPIs and earned media metrics when your media strategy has changed 
  • Steps you can take today to communicate thoughtfully and effectively to your audience 
Register for the webinar by filling out the form.

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Our featured speakers:
Chelsea Mirkin
Senior Vice President, Cision Insights

Leveraging 15 years of experience leading award-winning global communications measurement programs across a variety of sectors, Chelsea counsels Fortune 500 CCOs and their leadership teams on measurement best practices and innovations.  

As the head of the Cision Insights Americas division, Chelsea oversees a team of 200 research consultants in the delivery of research-based consulting to enhance corporate and brand reputation. The work she and her team deliver fuels the world's most admired organizations with the interpretive analysis, actionable insights and strategic guidance they need to set objectives, develop strategies and tactics, and stay on track over time, versus competitors and in light of best practice. 
Mark Weiner
Chief Insights Officer, Cision

Mark Weiner is the Chief Insights Officer for Cision, a member of the Arthur Page Society, an advisor for The University of Florida Public Relations Advisory Council, and a trustee for the Institute for Public Relations for which he also chairs the Commission on Measurement and Evaluation. Mark is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement. 
Karinne Smolenyak
Director, Cision Insights

Karinne is Director of Cision Insights leading a team of sector-oriented research executives providing strategic communications guidance for Fortune 500 companies and nonprofit organizations.  Previously she held analyst positions at Kantar and Beyond. Karinne graduated from the University of Michigan and currently resides in Salem, Massachusetts.  
Bernd Hitzemann
Vice President, Cision Insights 

Bernd Hitzemann is the Vice President at Cision Insights, where he steers the global insights strategy for the automotive sector.  Bernd is involved with the World Car Award of the Year and various global Auto Shows. A German native, Bernd graduated from the University of Mainz and lives in New York.     
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